High street retailer Cash Generator is a market leader in pre-owned and brand-new electrical goods, with additional in-store services that include foreign currency exchange, pawn broking, cash loans and cheque cashing. The business has over 120 high street outlets across the UK.
The aim of the site was to add a contemporary look and feel to Cash Generator’s online presence. The strength of the front end web design balanced the desire for improved usability and search-engine friendly features with the demands of Cash Generator’s strict brand guidelines.
The new platform offered an enhanced online shopping experience, integrated with partners such as PayPal and Google and interfaced seamlessly with the in-store systems.
- Design of page templates
- Creation of digital assets
- Marketing emails