Dixons was Britain’s favourite high street electrical retailer. Ecommerce is an increasingly important feature of the Dixons consumer proposition and the website has established itself as a leading place to purchase Televisions, Laptops, PCs, Washing Machines, Cameras and iPods.
The brief was the rebranding the website and online marketing collateral to reflect the brand’s high street presence whilst making the site easier to use.
Accessibility compliance and search engine optimisation were two central themes that were required to protect the integrity of the Dixons brand.
- Brand development
- Design of page templates
- xHTML and CSS build
- Platform integration
- Creation of digital assets